| Field name |
Ping Required |
Post Required |
Notes |
| Lead.LeadTypeId | Yes | Yes | 3 = Auto |
| TXID | No | Yes | the "ID" value returned from a successful ping |
| Source.Key | Yes | Yes | GUID assigned by affiliate manager |
| Source.Token | Yes | Yes | GUID assigned by affiliate manager |
| Lead.FirstName | No | Yes | e.g. John |
| Lead.LastName | No | Yes | e.g. Smith |
| Lead.Address | No | Yes | e.g. 1234 Main street |
| Lead.Address2 | No | Yes | e.g. APT 5 |
| Lead.City | Yes | Yes | e.g. Antown |
| Lead.State | Yes | Yes | e.g. NY |
| Lead.Zip | Yes | Yes | NNNNN, e.g. 11001 |
| Lead.Email | No | Yes | valid email, you@domain.com |
| Lead.Homephone | No | Yes | No dashes,e.g. 2125551212 |
| Lead.Workphone | No | Yes | No dashes,e.g. 2125551212 |
| Lead.Cellphone | No | Yes | No dashes,e.g. 2125551212 |
| Attributes.Dateofbirth | Yes | Yes | YYYY-MM-DD |
| Attributes.Residencetype | Yes | Yes | Own or Rent |
| Attributes.Yearatresidence | Yes | Yes | Number, e.g. 4 |
| Attributes.Employer | Yes | Yes | Name Of Employer |
| Attributes.EmailDomain | Yes | Yes | domain of consumer email provider e.g. gmail.com |
| Attributes.Relationshiptoapplicant | Yes | Yes | Self |
| Attributes.Education |
Yes |
Yes |
Doctorate Degree,
College,
Other,
Some Or No High School,
Masters Degree,
Less Than High School,
Some College,
High School Diploma,
Bachelors Degree,
Associate Degree
|
| Attributes.Student | Yes | Yes | Yes or No |
| Attributes.Gender | Yes | Yes | M or F |
| Attributes.Maritalstatus | Yes | Yes | Married or Single |
| Attributes.Occupation | Yes | Yes | Open Occupation field |
| Attributes.Usresidence | Yes | Yes | Yes or No |
| Attributes.CurrentlyInsured | Yes | Yes | Yes or No |
| Attributes.DUI | Yes | Yes | Yes or No |
| Attributes.Licensestate | Yes | Yes | e.g. NY |
| Attributes.Licenseeversuspendedrevoked | Yes | Yes | Yes or No |
| Attributes.Multivehicle | Yes | Yes | Yes or No ** Set to Yes if sending more than 1 vehicle. (supports up to three(3) vehicles per request) ** |
| Attributes.Insurancecompany | Yes | Yes | Current insurer (List) |
| Attributes.Expirationdate | Yes | Yes | Policy Expire date in YYYY-MM-DD format; default to 60 days IN FUTURE if unavailable |
| Attributes.Coveragetype | Yes | Yes | State Min, Basic, Standard Premium |
| Attributes.Bodilyinjury | Yes | Yes | 10/10, 25/50, 50/100, 100/200 |
| Attributes.Propertydamage | Yes | Yes | Even Number e.g. 1000, 5000 10000, 15000, 20000 |
| Attributes.Collisiondeductible | Yes | Yes | Even Number e.g. 1000, 5000 10000, 15000, 20000 |
| Attributes.Comphrensivedeductible | Yes | Yes | Even Number e.g. 1000, 5000 10000, 15000, 20000 |
| Attributes.Annualmiles | Yes | Yes | Even Number e.g. 1000, 5000 10000, 12000, 15000, 20000 |
| Attributes.Year | Yes | Yes | Year e.g. 2015 |
| Attributes.Make | Yes | Yes | e.g. FORD |
| Attributes.Model | Yes | Yes | e.g. F-150 |
| Attributes.Submodel | Yes | Yes | e.g. CREW CAB 2DR |
| Attributes.Primaryuse | Yes | Yes | Business, Commute-School, Commute-Work, Pleasure |
| Attributes.ABS | Yes | Yes | Yes or No |
| Attributes.Airbags | Yes | Yes | Yes or No |
| Attributes.Alarm | Yes | Yes | Lojack, Audible alarm, No alarm |
| Attributes.Year2 | Yes | Yes | 2nd Vehicle, if any. Year e.g. 2015 |
| Attributes.Make2 | Yes | Yes | 2nd Vehicle, if any. e.g. FORD |
| Attributes.Model2 | Yes | Yes | 2nd Vehicle, if any. e.g. F-150 |
| Attributes.Submodel2 | Yes | Yes | 2nd Vehicle, if any. e.g. CREW CAB 2DR |
| Attributes.Primaryuse2 | Yes | Yes | 2nd Vehicle, if any. Business, Commute-School, Commute-Work, Pleasure |
| Attributes.Annualmiles2 | Yes | Yes | 2nd Vehicle, if any. Even Number e.g. 1000, 5000 10000, 12000, 15000, 20000 |
| Attributes.ABS2 | Yes | Yes | 2nd Vehicle, if any. Yes or No |
| Attributes.Airbags2 | Yes | Yes | 2nd Vehicle, if any. Yes or No |
| Attributes.Alarm2 | Yes | Yes | 2nd Vehicle, if any. Lojack, Audible alarm, No alarm |
| Attributes.Year3 | Yes | Yes | 3rd Vehicle, if any. Year e.g. 2015 |
| Attributes.Make3 | Yes | Yes | 3rd Vehicle, if any. e.g. FORD |
| Attributes.Model3 | Yes | Yes | 3rd Vehicle, if any. e.g. F-150 |
| Attributes.Submodel3 | Yes | Yes | 3rd Vehicle, if any. e.g. CREW CAB 2DR |
| Attributes.Primaryuse3 | Yes | Yes | 3rd Vehicle, if any. Business, Commute-School, Commute-Work, Pleasure |
| Attributes.Annualmiles3 | Yes | Yes | 3rd Vehicle, if any.Even Number e.g. 1000, 5000 10000, 12000, 15000, 20000 |
| Attributes.ABS3 | Yes | Yes | 3rd Vehicle, if any. Yes or No |
| Attributes.Airbags3 | Yes | Yes | 3rd Vehicle, if any. Yes or No |
| Attributes.Alarm3 | Yes | Yes | 3rd Vehicle, if any. Lojack, Audible alarm, No alarm |
| Test | No | No | 1 = Test Lead, 0 = Live Lead |
| Attributes.IPaddress | Yes | Yes | Valid IP address e.g. 1.1.1.1 |
| Attributes.ULeadId | Yes | Yes | Assigned from leadid.com (most buyers require this) |
| Attributes.xxTrustedFormCertUrl | No | No | Assigned from trustedform.com (some buyers require this in addition to leadid.com -- include if you use TF) |
| Attributes.BornOn | Yes | Yes | Date record was born on in YYYY-MM-DD HH:MM:SS |
| Attributes.SubID | No | No | Your sub ID |
| Attributes.UserAgent | No | No | Consumer Browser Version |
| Attributes.PartnerLeadId | No | No | Your internal LeadId (up to 32 chars) |
| Attributes.LandingPage | No | No | Valid URL |
| Attributes.ConsentText | No | No | TCPA Disclaimer |